Does the slogan “Let your fingers do the walking” sound familiar?
It probably does, and that’s because it was the promotional slogan for the Yellow Pages, that dinosaur of advertising that was once ubiquitous in every American home. But in today’s technologically advanced world of smartphones and Internet marketing, do you find yourself letting your fingers do the walking or are they tapping on a keyboard as you search for a qualified plumber to fix that leaky faucet or a roofer to repair your home’s shingles?
So, the question begs, are the Yellow Pages a dying breed? If so, are they being supplanted by companies advertising their services on the World Wide Web?
At the Summit for Directional Media Strategies, held in Denver in September, 2011, this very topic received a great deal of attention. One outcome of the event was an article about small business advertising penned by Stephanie Hobbs, an award-winning print and online Yellow Pages executive with extensive domestic and international experience. Among its findings is that American consumers do, in fact, continue to let their fingers do the walking.
In a 2010 study conducted by the Local Search Association, 84 percent of consumers surveyed reported using the Yellow Pages at least once in the past year, while 62 percent turned the pages in the month prior to the survey. Despite these numbers, however, Internet marketing revenue continues to increase at staggering rates.
But no matter whether a consumer finds their plumber from the Internet or the Yellow Pages, it’s likely they still won’t know much about the service provider, other than what the company reveals on its Web site. And when was the last time you read something negative about a business on its own site?
Did you know researching and even hiring service providers through NeedNexus costs you nothing? For the same price you pay to let your fingers walk or tap, why not let the professionals at NeedNexus help you locate the right service professional for your personalized needs.
The process is simple: you tell us what type of service you’re looking for and we post your Need or Project on our site.
Of course, your personal information is protected, so no one but NeedNexus knows who you are. Professionals with proven track records of successful service then bid to complete your job.
Isn’t it nice to not have to call anybody, play phone tag or try to compile all the Bids yourself ?
With NeedNexus, all you do is post your Need and let Service Providers come to you instead of you reaching out to them. Since you get competitive Bids, you save both Time and Money.